A brief Journey,
from on-land to online
The Watch Care Company (TWWC), a watch accessory brand based in Sydney, Australia, partnered with Sckivar to launch a global e-commerce brand on both Shopify and Amazon. By utilizing account management, marketing strategies and funnel optimization, Sckivar was able to generate over $100,000 in revenue within the first 3 months of launch, despite initial challenges.
Results
Over $100k in
revenue
Platform
Amazon &
shopify
Niche
Men’s Fashion/
Accessories
Services
Brand Management,
Brand Design, PPC,
Social Media
inception
the Journey
TWCC, a well-known watch care accessory brand with established distribution channels, sought to expand their reach globally through ecommerce. Partnering with Sckivar , the brand launched on Amazon UK and Australia, focusing on a product line of 8 ASINs. By utilizing deep research and development, the team was able to increase visibility and drive sales despite a higher price point for their customized designs. In addition to Amazon, Sckivar also helped TWCC expand to their own website and Shopify store, using Google and meta ads to generate an additional $33,000 in revenue. Through targeted marketing strategies and understanding the target audience, TWCC was able to increase growth and outclass competitors.
Phase 1
reaching new heights: twcc’s amazon launch
The Watch Care Company's launch on Amazon was a huge success. Our strategy was to target the UK and Australia first, with a focus on a product line of 8 ASINs. We optimized our listings with top-class SEO and high-quality visuals to make sure our brand stood out among the competition. We also trained the algorithm to prioritize intent and specific search terms to increase brand visibility.
We don't play around when it comes to targeting the right audience. We utilized a combination of broad match, phrase match, and exact match campaigns to reach the most relevant audience possible. And with our Automatic Campaigns, we identified the keywords with the highest conversion rates and crafted manual campaigns to target those keywords. But the real kicker? Our PPC campaign spend was a mere £18,105 but generated an earth-shattering £76,064 sales with an ACOS of 23.80 and ROAS of 4.20. That's the kind of return on investment that makes the competition tremble.
But wait, there's more! We also utilized manychat chat flow to engage with customers in real-time and address their queries, divert the traffic from social media to make sure we avail our honeymoon period there, ensuring a top-class customer experience that keeps them coming back for more.
Phase 2
Shopify domination: twcc’s next level e-commerce strategy
Expanding to Shopify was a game-changer for The Watch Care Company. Our creative team at Sckivar, the top-class creative savages, took charge and shot and edited highly converting ad creatives for meta at our in-house studio.
But we didn't stop there, Sckivar took it to the next level by not only expanding to Shopify, but also creating a seamless and captivating website experience for The Watch Care Company. Our team of creative savages designed a landing page that was not only visually stunning but also strategically optimized to drive conversions through the roof.
While our competitors were stuck md:leading-[34px] tracking-wide in their old ways, we outsmarted them by constantly offering irresistible deals and targeted campaigns. This helped us not only hit our numbers but also consistently see an increase in growth month after month.
And let's not forget about our killer marketing strategy, we took full advantage of google and meta ads to showcase our entire catalog and the result was a revenue increase of $33,000. Sckivar is the only choice for brands looking to expand and dominate on new platforms.
Unlock your brand's full potential with US!
We don't play around with just any numbers, we're in it for the right clients. The ones with the potential to reach the top. We know you have what it takes, and we're here to guide you every step of the way to make sure you reach it. Because that's when we truly win. Don't settle for mediocrity, choose growth with Sckivar
